I have used this for a year and can truly say this is the best self-tanner I have ever used. I am very fair and have to be careful when applying but this never looks like too much! The best part is that it really tones your skin. I don't get it but the toning is unmistakable! I use it all year just for the toning action. The instructions say use for 3 days and then every 2 days to maintain and it is absolutely true! Great stuff. Can't be without it!